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1. SERVICES MARKETING:TEXT,CASES AND READING 2E

by LOVELOCK,CRISTOPHER H.

Edition: 2EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: PRENTICE HALL Availability: Items available for loan: Nilai University Library [Call number: 658.8 LOV] (1).

2. SERVICES MARKETING:TEXT,CASES AND READING 2E

by LOVELOCK,CRISTOPHER H.

Edition: 2EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: PRENTICE HALL Availability: Items available for loan: Nilai University Library [Call number: 658.8 LOV] (1).

3. SERVICES MARKETING:TEXT,CASES AND READING 3E

by LOVELOCK,CRISTOPHER H.

Edition: 3EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: PRENTICE HALL Availability: Items available for loan: Nilai University Library [Call number: 658.8 LOV] (1).

4. MANAGING SERVICES MARKETING TEXT AND READINGS -3E

by BATESON,JOHN E.G.

Edition: 3EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: DRYDEN Availability: Items available for loan: Nilai University Library [Call number: 658.8 BAT] (1).

5. MANAGING SERVICES MARKETING TEXT AND READINGS -3E

by BATESON,JOHN E.G.

Edition: 3EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: DRYDEN Availability: Items available for loan: Nilai University Library [Call number: 658.8 BAT] (1).

6. Services marketing : people, technology, strategy / Christopher Lovelock.

by Lovelock, Cristopher.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Prentice Hall, Upper Sanddle River, NJ : c2001Availability: Items available for loan: Nilai University Library [Call number: 658.8 LOV 2001] (1).

7. Principles of services marketing / Adrian Palmer .- 3rd ed.

by Palmer, Adrian.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : McGraw-Hill, 2001 London : McGraw-Hill, 2001 Availability: Items available for loan: Nilai University Library (1).

8. Principles of services marketing / Adrian Palmer .- 3rd ed.

by Palmer, Adrian.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : McGraw-Hill, 2001 London : McGraw-Hill, 2001 Availability: Items available for loan: Nilai University Library (1).

9. Services marketing : people, technology, strategy / Christopher Lovelock.

by Lovelock, Christopher.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Sanddle River, NJ : Prentice Hall, c2001 Upper Sanddle River, NJ : Prentice Hall, c2001 Availability: Items available for loan: Nilai University Library (1).

10. MANAGING SERVICES MARKETING TEXT AND READINGS -3E

by BATESON,JOHN E.G.

Edition: 3EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: DRYDEN Availability: Items available for loan: Nilai University Library [Call number: 658.8 BAT] (1).

11. Principles of services marketing / Adrian Palmer

by Palmer, Adrian.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : McGraw-Hill, c1998. London ; New York : McGraw-Hill, c1998. Availability: Items available for loan: Nilai University Library (1).

12. Principles of services marketing / Adrian Palmer

by Palmer, Adrian.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : McGraw-Hill, c1998. London ; New York : McGraw-Hill, c1998. Availability: Items available for loan: Nilai University Library (1).

13. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, 2003. Boston, Mass. : McGraw-Hill, 2003. Availability: Items available for loan: Nilai University Library (1).

14. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, 2003. Boston, Mass. : McGraw-Hill, 2003. Availability: Items available for loan: Nilai University Library (1).

15. Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004. Availability: Items available for loan: Nilai University Library [Call number: 658.8 LOV] (1).

16. Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, C2004. Availability: Items available for loan: Nilai University Library [Call number: 658.8 LOV] (1).

17. Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004. Availability: Items available for loan: Nilai University Library [Call number: 658.8 LOV] (1).

18. Principles of services marketing / Adrian Palmer .- 3rd ed.

by Palmer, Adrian.

Edition: 3eMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London : McGraw-Hill, 2001 Availability: Items available for loan: Nilai University Library [Call number: 658.8 PAL] (1).

19. Principles of service marketing and management / Christopher Lovelock, Lauren Wright.- 2nd ed.

by Lovelock, Christopher H.

Edition: 2eMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson Education, c2002. Availability: Items available for loan: Nilai University Library [Call number: 658.8 LOV] (1).

20. Services marketing : an Asia-pacific perspective / Christopher Lovelock, Paul G. Patterson, Rhett H. Walker.

by Lovelock, Christopher H.

Edition: 2eMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Sydney : Prentice Hall Europe, 2001. Availability: Items available for loan: Nilai University Library [Call number: 658.8 LOV] (1).