NILAI U LIBRARY

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61.
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Advertising and promotion : an integrated marketing communications perspective / George E Belch & Michael ABelch .- 6th ed.

by Belch, George E.

Material type: book Book; Format: print ; Literary form: Not fiction Availability: No items available

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62.
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Advertising / Tony Yeshin.

by Yeshin, Tony.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Thomson, c2006. Availability: No items available

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63.
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E.

Edition: 4th ed., Global ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Education , 2010 Availability: No items available

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64.
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Strategic advertising management / Larry Percy, Richard Elliott.

by Percy, Larry.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2009. Availability: No items available

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65.
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Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.

by Pelsmacker, Patrick de.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow : FT Prentice Hall, c2010. Availability: No items available

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66.
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Internet marketing : foundations & applications / Carolyn Siegel.

by Siegel, Carolyn F.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, MA : Houghton Mifflin Co., c2006. Availability: No items available

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67.
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Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.

by Parente, Donald.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : Thomson/South-Western, c2006. Availability: No items available

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68.
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Integrated marketing communications in advertising and promotion / Terence A. Shimp.

by Shimp, Terence A.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : South-Western Cengage Learning, c2010. Availability: No items available

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69.
Wizard! : Harry Potter's brand magic Stephen Brown.

by Brown, Stephen, 1955 March 23-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Cyan, 2005Availability: Items available for loan: Nilai International School [Call number: 658 BRO] (1).

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70.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E [author.] | Baack, Donald [author.].

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River : Pearson, c[2016]Availability: Items available for loan: Nilai University Library [Call number: 659.1 CLO 2016] (1).

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