NILAI U LIBRARY

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141.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald- 5th ed

by McDonald, Malcolm.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam ; Boston : Butterworth-Heinemann, 2002. Availability: Items available for loan: Nilai University Library [Call number: 658.802 McD] (1).

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142.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald- 5th ed

by McDonald, Malcolm.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam ; Boston : Butterworth-Heinemann, 2002. Availability: Items available for loan: Nilai University Library [Call number: 658.802 McD] (1).

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143.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald- 5th ed

by McDonald, Malcolm.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam ; Boston : Butterworth-Heinemann, 2002. Availability: Items available for loan: Nilai University Library [Call number: 658.802 McD] (1).

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144.
Marketing strategy : a decision-focused approach / Orville CWalker, Jr..[et al.]- 5th ed

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irvin, c2006 Availability: Items available for loan: Nilai University Library [Call number: 658.8 MAR] (1).

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145.
Basic marketing : a global-managerial approach / Joseph PCannon, William DPerreault, Jr., EJerome McCarthy.- 16th ed.

by Cannon, Joseph P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass: McGraw-Hill, 2008 Availability: Items available for loan: Nilai University Library [Call number: 658.8 CAN] (1).

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146.
Strategic marketing problems : cases and comments / Roger AKerin, Robert APeterson.- 10th ed

by Kerin, Roger A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004. Availability: Items available for loan: Nilai University Library [Call number: 658.802 KER] (1).

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147.
Marketing plans : how to prepare them, how to use them / Malcolm H.BMcDonald.- 2nd ed.

by McDonald, Malcolm.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 1989 Availability: Items available for loan: Nilai University Library [Call number: 658.802 MCD] (1).

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148.
A preface to marketing management / J Paul Peter, James H Donnelly, Jr

by Peter,JPaul.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston:McGraw-Hill/Irwin,c2003 Availability: Items available for loan: Nilai University Library [Call number: 6588PET] (1).

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149.
Applications in basic marketing-

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood,IL:Irwin,c1990- Availability: Items available for loan: Nilai University Library [Call number: 6588005PER] (1).

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150.
Readings in marketing strategies and programs / Joseph PGuiltinan and Gordon WPaul

by Guiltinan, Joseph P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mcgraw Hill Book Company, 1982 Availability: Items available for loan: Nilai University Library [Call number: 658.8 GUI] (1).

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151.
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Strategic marketing management : a business process approach / Luiz Moutinho, Geoff Southern

by Moutinho, Luiz.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hampshire, U.K. : Cengage Learning EMEA, 2010. Availability: Items available for loan: Nilai University Library [Call number: 658.802 MOU] (4).

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152.
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Marketing Management : an asian perspectives / Philip Kotler... [et.al].

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore : Prentice Hall, 2003 Availability: Items available for loan: Nilai University Library (1).

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153.
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MM / Dawn lacobucci.

by Iacobucci, Dawn.

Edition: 2009 ed., student ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, OH : South-Western Cengage Learning, c2010. Availability: Items available for loan: Nilai University Library [Call number: 658.8 IAC] (3).

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154.
Marketing management : a relationship approach / Svend Hollensen.

by Hollensen, Svend.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, NY : Pearson Education, c2010Availability: Items available for loan: Nilai University Library [Call number: 658.8 HOL] (3).

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155.
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Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin,

by Aaker, David A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, 2010. Availability: Items available for loan: Nilai University Library [Call number: 658.802 AAK] (2).

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156.
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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

by Kotabe, Masaaki.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, c2011Availability: Items available for loan: Nilai University Library [Call number: 658.848 KOT] (3).

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157.
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H.

Edition: 7th ed., Global ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Education, c2011 Availability: Items available for loan: Nilai University Library (1).

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158.
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Marketing strategy / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O. C.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, OH : South-Western Cengage Learning, c2008Availability: Items available for loan: Nilai University Library [Call number: 658.8 FER] (3).

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159.
No cover image available
Global marketing / Kate Gillespie, H. David Hennessey.

by Gillespie, Kate.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, OH : South-Western Cengage Learning, c2011. Availability: Items available for loan: Nilai University Library (1).

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160.
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International marketing strategy : analysis, development, and implementation / Isobel Doole, Robin Lowe.

by Doole, Isobel.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia : South-Western/Cengage Learning, c2008. Availability: Items available for loan: Nilai University Library (1).

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