Marketing strategy / O.C. Ferrell, Michael D. Hartline.
By: Ferrell, O. C.
Material type:
BookPublisher: Mason, OH : South-Western Cengage Learning, c2008Edition: 4th ed.Description: xxii, 717 p. : ill. ; 26 cm.Subject(s): Marketing --Management | Marketing --Management --Case studies
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Open Shelf Books
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Nilai University Library | 658.8 FER (Browse shelf) | Available | 19317 | ||
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Open Shelf Books
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Nilai University Library | 658.8 FER (Browse shelf) | Available | 19318 | ||
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Open Shelf Books
|
Nilai University Library | Available | 19316 |
Total holds: 0
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