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Marketing strategy / (Record no. 28620)

000 -LEADER
fixed length control field 00956nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20130329182026.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency NU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ferrell, O. C.
245 ## - TITLE STATEMENT
Title Marketing strategy /
Statement of responsibility, etc O.C. Ferrell, Michael D. Hartline.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc South-Western Cengage Learning,
Place of publication, distribution, etc Mason, OH :
Date of publication, distribution, etc c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 717 p. :
Other physical details ill. ;
Dimensions 26 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing --Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing --Management --Case studies.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Barcode Date last seen Date checked out Price effective from Koha item type Total Renewals Full call number
          Nilai University Library Nilai University Library 2012-09-11 11 19316 2018-10-30 2018-10-19 2012-09-11 Open Shelf Books    
          Nilai University Library Nilai University Library 2013-03-29 6 19317 2016-07-19 2016-06-28 2013-03-29 Open Shelf Books 1 658.8 FER
          Nilai University Library Nilai University Library 2013-03-29 10 19318 2018-09-07 2018-08-30 2013-03-29 Open Shelf Books 1 658.8 FER