Ferrell, O. C.
Marketing strategy / O.C. Ferrell, Michael D. Hartline. - 4th ed. - Mason, OH : South-Western Cengage Learning, c2008. - xxii, 717 p. : ill. ; 26 cm.
Marketing --Management.
Marketing --Management --Case studies.
Marketing strategy / O.C. Ferrell, Michael D. Hartline. - 4th ed. - Mason, OH : South-Western Cengage Learning, c2008. - xxii, 717 p. : ill. ; 26 cm.
Marketing --Management.
Marketing --Management --Case studies.