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101.
|
Strategic marketing / David W Cravens
by Cravens, DaviCravens, David W. Edition: 6th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000. Boston : Irwin/McGraw-Hill, c2000. Availability: Items available for loan: Nilai University Library (1).
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102.
|
Marketing campaigns / Diane Canwell
by Canwell, Diane. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Boston : International Thomson Pub. Europe, c1998. London ; Boston : International Thomson Pub. Europe, c1998. Availability: Items available for loan: Nilai University Library (1).
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103.
|
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
by Walker, Orville C. Edition: 6th ed., McGraw-Hill international ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, MA : McGraw-Hill/Irwin, c2008. Availability: Items available for loan: Nilai University Library [Call number: 658.8 MAR] (1).
|
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104.
|
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
by Walker, Orville C. Edition: 6th ed., McGraw-Hill international ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, MA : McGraw-Hill/Irwin, c2008. Availability: Items available for loan: Nilai University Library [Call number: 658.8 MAR] (1).
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105.
|
International marketing / Vern Terpstra, Ravi Sarathy.-8th ed.
by Terpstra, Vern. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2000. Availability: Items available for loan: Nilai University Library [Call number: 658.848 TER] (1).
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106.
|
Strategic marketing planning / Peter Reed
by Reed, Peter W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: South Melbourne : Thomson Learning, 2003 Availability: Items available for loan: Nilai University Library [Call number: 658.802 REE] (1).
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107.
|
Strategic marketing planning / Peter Reed.
by Reed, Peter W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: South Melbourne : Thomson Learning, 2003 Availability: Items available for loan: Nilai University Library [Call number: 658.802 REE] (1).
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108.
|
Principles of services marketing / Adrian Palmer .- 3rd ed.
by Palmer, Adrian. Edition: 3eMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : McGraw-Hill, 2001 Availability: Items available for loan: Nilai University Library [Call number: 658.8 PAL] (1).
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109.
|
Marketing planning & strategy / Subhash C. Jain.-6th ed.
by Jain, Subhash C. Edition: 6eMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : South-Western/Thomson Learning, c2002. Availability: Items available for loan: Nilai University Library [Call number: 658.802 JAI] (1).
|
|
|
110.
|
Strategic marketing planning / Peter Reed.
by Reed, Peter W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: South Melbourne : Thomson Learning, 2003 Availability: Items available for loan: Nilai University Library [Call number: 658.802 REE] (1).
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|
|
111.
|
International marketing cases / Subhash C. Jain.-6th. ed.
by Jain, Subhash C. Edition: 6eMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : South-Western, c2001. Availability: Items available for loan: Nilai University Library [Call number: 658.848 JAI] (1).
|
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|
112.
|
Marketing management and strategy / Peter Doyle.-3rd ed.
by Doyle, Peter. Edition: 3eMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Pearson Education, 2001. Availability: Items available for loan: Nilai University Library [Call number: 658.8 DOY] (2).
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113.
|
Marketing management : a strategic decision-making approach / Harper W. Boyd Jr., Orville C. Walker, Jr., John W. Mullins , Jean- Claude Larreche.
by Boyd, Harper W. Jr | Mullins, John W | Larreche, Jean-Claude. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: Nilai University Library [Call number: 658.8 BOY] (1).
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|
|
114.
|
Strategic market management / David A. AStrategic market management / David A. Aaker.- 6th ed.
by Aaker, David A. Edition: 6eMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c2001. Availability: Items available for loan: Nilai University Library [Call number: 658.8 AAK] (1).
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|
115.
|
International marketing cases / Subhash C. Jain.-6th. ed.
by Jain, Subhash C. Edition: 6eMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : South-Western, c2001. Availability: Items available for loan: Nilai University Library [Call number: 658.848 JAI] (1).
|
|
|
116.
|
Marketing campaigns / Diane Canwell.
by Canwell, Diane. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Boston : International Thomson Pub. Europe, c1998. Availability: Items available for loan: Nilai University Library [Call number: 658.8 CAN] (1).
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|
117.
|
Global marketing management / Warren J. Keegan.- 7th ed.
by Keegan, Warren J. Edition: 7eMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002. Availability: Items available for loan: Nilai University Library [Call number: 658.848 KEE] (1).
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|
|
118.
|
A framework for marketing management / Philip Kotler.- 2nd ed.
by Kotler, Philip. Edition: 2eMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003. Availability: Items available for loan: Nilai University Library [Call number: 658.8 KOT] (1).
|
|
|
119.
|
A framework for marketing management / Philip Kotler.- 2nd ed.
by Kotler, Philip. Edition: 2eMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003. Availability: Items available for loan: Nilai University Library [Call number: 658.8 KOT] (1).
|
|
|
120.
|
Global marketing management / Warren J. Keegan.- 7th ed.
by Keegan, Warren J. Edition: 7eMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002. Availability: Items available for loan: Nilai University Library [Call number: 658.848 KEE] (1). Lost (1).
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