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Strategic marketing / David W Cravens

By: Cravens, DaviCravens, David W.
Material type: materialTypeLabelBookPublisher: Boston : Irwin/McGraw-Hill, c2000. Boston : Irwin/McGraw-Hill, c2000. Edition: 6th ed.Description: xvi, 752 p. : ill. ; 25 cm.ISBN: 0071169415.Subject(s): Marketing -- Decision making. Marketing -- Management. Marketing -- Management -- Case studies
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Open Shelf Books Open Shelf Books Nilai University Library
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