Cravens, DaviCravens, David W.
Strategic marketing / David W Cravens - 6th ed. - Boston : Irwin/McGraw-Hill, c2000. Boston : Irwin/McGraw-Hill, c2000. - xvi, 752 p. : ill. ; 25 cm.
0071169415
Marketing -- Decision making. Marketing -- Management. Marketing -- Management -- Case studies.
Strategic marketing / David W Cravens - 6th ed. - Boston : Irwin/McGraw-Hill, c2000. Boston : Irwin/McGraw-Hill, c2000. - xvi, 752 p. : ill. ; 25 cm.
0071169415
Marketing -- Decision making. Marketing -- Management. Marketing -- Management -- Case studies.