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Marketing management and strategy / Peter Doyle.-3rd ed.

By: Doyle, Peter.
Material type: materialTypeLabelBookPublisher: New York : Pearson Education, 2001. Edition: 3e.Description: xi, 446 p. : ill. ; 26 cm.ISBN: 0273651501.Subject(s): Marketing Marketing -- managementDDC classification: 658.8 DOY
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Item type Current location Call number Status Date due Barcode Item holds
Open Shelf Books Open Shelf Books Nilai University Library
658.8 DOY (Browse shelf) Available 11120
Open Shelf Books Open Shelf Books Nilai University Library
658.8 DOY (Browse shelf) Available 11119
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