Marketing management : a strategic decision-making approach / Harper W. Boyd Jr., Orville C. Walker, Jr., John W. Mullins , Jean- Claude Larreche.
By: Boyd, Harper W. Jr.
Contributor(s): Mullins, John W | Larreche, Jean-Claude.
Material type:
BookPublisher: Boston, Mass. : McGraw-Hill, c2002Edition: 4th ed.Description: xxi, 594 p. : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.).ISBN: 0072315237.Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Open Shelf Books
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Nilai University Library | 658.8 BOY (Browse shelf) | Available | 11056 |
Total holds: 0
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