Boyd, Harper W. Jr.
Marketing management : a strategic decision-making approach / Harper W. Boyd Jr., Orville C. Walker, Jr., John W. Mullins , Jean- Claude Larreche. - 4th ed. - Boston, Mass. : McGraw-Hill, c2002. - xxi, 594 p. : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)
0072315237
Marketing --Management.
658.8 / BOY 2002
Marketing management : a strategic decision-making approach / Harper W. Boyd Jr., Orville C. Walker, Jr., John W. Mullins , Jean- Claude Larreche. - 4th ed. - Boston, Mass. : McGraw-Hill, c2002. - xxi, 594 p. : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)
0072315237
Marketing --Management.
658.8 / BOY 2002