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Integrated marketing communications in advertising and promotion / Terence A. Shimp.

By: Shimp, Terence A.

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BookPublisher: Mason, Ohio : South-Western Cengage Learning, c2010. Edition: 8th ed.Description: xx, 668 p. : ill. (some col.) ; 29 cm.Subject(s): Communication in marketing. Sales promotion. Advertising. Direct marketing

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Item type	Current location	Call number	Status	Date due	Barcode	Item holds
Open Shelf Books	Nilai University Library	658.82 SHI (Browse shelf)	Available		19287
Open Shelf Books	Nilai University Library	658.82 SHI (Browse shelf)	Available		19288
Open Shelf Books	Nilai University Library	658.82 SHI (Browse shelf)	Available		19286

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