Integrated marketing communications / David Pickton and Amanda Broderick.
By: Pickton, David.
Contributor(s): Broderick, Amanda.
Material type: BookPublisher: Financial Times Prentice Hall, Harlow : c2001Description: xxvi, 752 p. : ill. ; 25 cm.ISBN: 0273625136.Subject(s): Communication in marketing | Integrated marketing communicationsDDC classification: 658.85Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Open Shelf Books | Nilai University Library General Stacks | 658.82 PIC (Browse shelf) | Available | 10483 | ||
Open Shelf Books | Nilai University Library General Stacks | 658.82 PIC 2001 (Browse shelf) | Available | 10493 |
Total holds: 0
Browsing Nilai University Library Shelves , Shelving location: General Stacks Close shelf browser
658.81 JOB 2019 Selling and sales management / | 658.8101 WES 2015 Strategic marketing : | 658.82 PIC Integrated marketing communications / | 658.82 PIC 2001 Integrated marketing communications / | 658.827 KEL 2013 Strategic brand management : | 658.83 BUR 2020 Marketing research / | 658.83 MAL 2020 Marketing research : |
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