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Integrated marketing communications / David Pickton and Amanda Broderick.

By: Pickton, David.
Contributor(s): Broderick, Amanda.
Material type: materialTypeLabelBookPublisher: Financial Times Prentice Hall, Harlow : c2001Description: xxvi, 752 p. : ill. ; 25 cm.ISBN: 0273625136.Subject(s): Communication in marketing | Integrated marketing communicationsDDC classification: 658.85
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Item type Current location Call number Status Date due Barcode Item holds
Open Shelf Books Open Shelf Books Nilai University Library
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658.82 PIC (Browse shelf) Available 10483
Open Shelf Books Open Shelf Books Nilai University Library
General Stacks
658.82 PIC 2001 (Browse shelf) Available 10493
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Browsing Nilai University Library Shelves , Shelving location: General Stacks Close shelf browser
658.81 JOB 2019 Selling and sales management / 658.8101 WES 2015 Strategic marketing : 658.82 PIC Integrated marketing communications / 658.82 PIC 2001 Integrated marketing communications / 658.827 KEL 2013 Strategic brand management : 658.83 BUR 2020 Marketing research / 658.83 MAL 2020 Marketing research :

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