Pickton, David.
Integrated marketing communications / David Pickton and Amanda Broderick. - Financial Times Prentice Hall, Harlow : c2001 - xxvi, 752 p. : ill. ; 25 cm.
0273625136
Communication in marketing.
Integrated marketing communications.
658.85 / PIC
Integrated marketing communications / David Pickton and Amanda Broderick. - Financial Times Prentice Hall, Harlow : c2001 - xxvi, 752 p. : ill. ; 25 cm.
0273625136
Communication in marketing.
Integrated marketing communications.
658.85 / PIC