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Integrated marketing communications / (Record no. 19029)

000 -LEADER
fixed length control field 00556nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273625136
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.85
Item number PIC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pickton, David.
245 ## - TITLE STATEMENT
Title Integrated marketing communications /
Statement of responsibility, etc David Pickton and Amanda Broderick.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Harlow :
Place of publication, distribution, etc Financial Times Prentice Hall,
Date of publication, distribution, etc c2001
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 752 p. :
Other physical details ill. ;
Dimensions 25 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Integrated marketing communications.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Broderick, Amanda.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last borrowed Price effective from Koha item type Total Renewals
          Nilai University Library Nilai University Library General Stacks 2012-09-11 2 658.82 PIC 2001 10493 2015-03-05 2015-03-02 2012-09-11 Open Shelf Books  
          Nilai University Library Nilai University Library General Stacks 2015-07-02 1 658.82 PIC 10483 2016-09-23 2016-08-17 2015-07-02 Open Shelf Books 1