Principles of service marketing and management / Christopher Lovelock, Lauren Wright.- 2nd ed.

By: Material type: TextPublication details: Upper Saddle River, N.J. : Pearson Education, c2002.Edition: 2eDescription: xix, 436 p. : ill. (some col.) ; 26 cmISBN:
  • 0130950122
Subject(s): DDC classification:
  • 658.8 LOV
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