Principles of service marketing and management / Christopher Lovelock, Lauren Wright.- 2nd ed.
Lovelock, Christopher H.
Principles of service marketing and management / Christopher Lovelock, Lauren Wright.- 2nd ed. - 2e - Upper Saddle River, N.J. : Pearson Education, c2002. - xix, 436 p. : ill. (some col.) ; 26 cm.
0130950122
Service industries--United States--Marketing. Service industries--United States--Management.
658.8 LOV
Principles of service marketing and management / Christopher Lovelock, Lauren Wright.- 2nd ed. - 2e - Upper Saddle River, N.J. : Pearson Education, c2002. - xix, 436 p. : ill. (some col.) ; 26 cm.
0130950122
Service industries--United States--Marketing. Service industries--United States--Management.
658.8 LOV