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Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim, Matteo Montecchi.

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BookPublisher: New York : Oxford University Press, 2022Edition: Fouth edition.Description: xxi, 571 pages : illustrations (some color) ; 25 cm.ISBN: 9780198856764.Subject(s): Marketing--Decision making. Marketing--ManagementDDC classification: 658.8101 WES 2022

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Item type	Current location	Call number	Status	Date due	Barcode	Item holds
Red Spot Books	Nilai University Library Staff Office	658.8101 WES 2022 (Browse shelf)	Available		1000024387

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Includes bibliographical references and index.

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