| 000 -LEADER |
|---|
| fixed length control field |
00691nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240122b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780198856764 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.135 .W47 2022 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8101 WES 2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
West, Douglas, |
| 245 ## - TITLE STATEMENT |
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| Title |
Strategic marketing : |
| Remainder of title |
creating competitive advantage / |
| Statement of responsibility, etc |
Douglas West, John Ford, Essam Ibrahim, Matteo Montecchi. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fouth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Oxford University Press, |
| Date of publication, distribution, etc |
2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 571 pages : |
| Other physical details |
illustrations (some color) ; |
| Dimensions |
25 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing--Decision making. Marketing--Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Red Spot Books |