West, Douglas,
Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim, Matteo Montecchi. - Fouth edition - New York : Oxford University Press, 2022. - xxi, 571 pages : illustrations (some color) ; 25 cm
Includes bibliographical references and index.
9780198856764
Marketing--Decision making. Marketing--Management.
HF5415.135 .W47 2022
658.8101 WES 2022
Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim, Matteo Montecchi. - Fouth edition - New York : Oxford University Press, 2022. - xxi, 571 pages : illustrations (some color) ; 25 cm
Includes bibliographical references and index.
9780198856764
Marketing--Decision making. Marketing--Management.
HF5415.135 .W47 2022
658.8101 WES 2022