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Event marketing : how to successfully promote events, festivals, conventions, and expositions / C. A. Preston.

By: Preston, Chris, 1961-.
Material type: materialTypeLabelBookPublisher: Hoboken, NJ : John Wiley & Sons, c2012Edition: 2nd ed.Description: xix, 300 p. : ill. ; 25 cm.ISBN: 9780470891070.Subject(s): Special events -- MarketingDDC classification: 659
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Item type Current location Call number Status Date due Barcode Item holds
Open Shelf Books Open Shelf Books Nilai University Library
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659 PRE 2012 (Browse shelf) Available 1000022812
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