Event marketing : (Record no. 36864)

000 -LEADER
fixed length control field 00541nam a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150420b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470891070
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number PRE 2012
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Preston, Chris,
Dates associated with a name 1961-
245 ## - TITLE STATEMENT
Title Event marketing :
Remainder of title how to successfully promote events, festivals, conventions, and expositions /
Statement of responsibility, etc C. A. Preston.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, NJ :
Name of publisher, distributor, etc John Wiley & Sons,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 300 p. :
Other physical details ill. ;
Dimensions 25 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Special events
General subdivision Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
          Nilai University Library Nilai University Library General Stacks 2015-04-20 659 PRE 2012 1000022812 2015-04-20 199.00 2015-04-20 Open Shelf Books