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FCB-Ulka brand building advertising : concepts and cases / M.G. Paramewaran.

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BookPublisher: New Delhi : Tata McGraw-Hill Pub. Co., c2001. New Delhi : Tata McGraw-Hill Pub. Co., c2001. Description: 212 p. : col. ill. ; 29 cm. + 1 compact disc (4 3/4 in.).ISBN: 0074633384.Subject(s): Advertising -- Brand name products -- India

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Open Shelf Books	Nilai University Library		Available		10525

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