| 000 -LEADER |
|---|
| fixed length control field |
00597nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120911s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0074633384 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Parameswaran, M. G. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
FCB-Ulka brand building advertising : concepts and cases / M.G. Paramewaran. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
New Delhi : Tata McGraw-Hill Pub. Co., c2001. |
| Place of publication, distribution, etc |
New Delhi : Tata McGraw-Hill Pub. Co., c2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
212 p. : col. ill. ; 29 cm. + 1 compact disc (4 3/4 in.) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising -- Brand name products -- India. |