Parameswaran, M. G.
FCB-Ulka brand building advertising : concepts and cases / M.G. Paramewaran. - New Delhi : Tata McGraw-Hill Pub. Co., c2001. New Delhi : Tata McGraw-Hill Pub. Co., c2001. - 212 p. : col. ill. ; 29 cm. + 1 compact disc (4 3/4 in.)
0074633384
Advertising -- Brand name products -- India.
FCB-Ulka brand building advertising : concepts and cases / M.G. Paramewaran. - New Delhi : Tata McGraw-Hill Pub. Co., c2001. New Delhi : Tata McGraw-Hill Pub. Co., c2001. - 212 p. : col. ill. ; 29 cm. + 1 compact disc (4 3/4 in.)
0074633384
Advertising -- Brand name products -- India.