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1. Marketing strategy / O.C.Ferrell, Michael Hartline.

by Ferrell, O.C.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : Thomson/South-Western, c2005Availability: Items available for loan: Nilai University Library [Call number: 658.8 FER] (2).

2. Marketing strategy / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O. C.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, OH : South-Western Cengage Learning, c2008Availability: Items available for loan: Nilai University Library [Call number: 658.8 FER] (3).

3. Marketing / William M. Pride, O. C. Ferrell.

by Pride, William M | O. C. Ferrell.

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, OH : South-Western Cengage Learning, c2010Availability: Items available for loan: Nilai University Library [Call number: 658.8 PRI] (2).

4. Marketing management strategies / O.C. Ferrell, Michael Hartline.

by Ferrell, O.C.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia : South-Western, Cengage Learning, c2011Availability: Items available for loan: Nilai University Library [Call number: 658.8 FER 2011] (2).