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Sponsorship in marketing : effective partnerships in sports, arts and events / T. Bettina Cornwell.

By: Cornwell, T. Bettina.
Material type: materialTypeLabelBookPublisher: New York City : Routledge, 2020Edition: 2nd Edition.Description: xiii, 260 pages ; 23 cm.ISBN: 9780367343446 (paperback).Subject(s): Corporate sponsorship | Special events--Marketing | Sports sponsorship | Performing arts sponsorshipDDC classification: 659.285
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Item type Current location Call number Status Date due Barcode Item holds
Open Shelf Books Open Shelf Books Nilai University Library
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659.285 COR 2020 (Browse shelf) Available 1000024458
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Revised edition of the author's Sponsorship in marketing, 2014.

Includes bibliographical references and index.

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