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Sponsorship in marketing : (Record no. 43957)

000 -LEADER
fixed length control field 00826nam a22002297a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367343446 (paperback)
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59.35
Item number C67 2020
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.285
Item number COR 2020
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cornwell, T. Bettina.
245 ## - TITLE STATEMENT
Title Sponsorship in marketing :
Remainder of title effective partnerships in sports, arts and events /
Statement of responsibility, etc T. Bettina Cornwell.
250 ## - EDITION STATEMENT
Edition statement 2nd Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York City :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2020.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 260 pages ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Revised edition of the author's Sponsorship in marketing, 2014.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporate sponsorship.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Special events--Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sports sponsorship.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Performing arts sponsorship.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
          Nilai University Library Nilai University Library General Stacks 2024-12-04 184.05 659.285 COR 2020 1000024458 2024-12-04 194.05 2024-12-04 Open Shelf Books