Cornwell, T. Bettina.
Sponsorship in marketing : effective partnerships in sports, arts and events / T. Bettina Cornwell. - 2nd Edition. - New York City : Routledge, 2020. - xiii, 260 pages ; 23 cm.
Revised edition of the author's Sponsorship in marketing, 2014. Includes bibliographical references and index.
9780367343446 (paperback)
Corporate sponsorship.
Special events--Marketing.
Sports sponsorship.
Performing arts sponsorship.
HD59.35 / C67 2020
659.285 / COR 2020
Sponsorship in marketing : effective partnerships in sports, arts and events / T. Bettina Cornwell. - 2nd Edition. - New York City : Routledge, 2020. - xiii, 260 pages ; 23 cm.
Revised edition of the author's Sponsorship in marketing, 2014. Includes bibliographical references and index.
9780367343446 (paperback)
Corporate sponsorship.
Special events--Marketing.
Sports sponsorship.
Performing arts sponsorship.
HD59.35 / C67 2020
659.285 / COR 2020