Consumer behavior : building marketing strategy / David Mothersbaugh, Susan Bardi Kleiser, Delbert Hawkins.

By: Material type: TextPublication details: New York, NY : McGraw Hill LLC, [2024]Edition: Fifteenth EditionDescription: xix, 824 pages : color illustrations ; 26 cmISBN:
  • 9781266114762 (paperback)
Subject(s): DDC classification:
  • 658.8342 MOT 2024
LOC classification:
  • HF5415.33.U6
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Open Shelf Books Nilai University Library General stacks 658.8342 MOT 2024 (Browse shelf) Available 1000024341

Includes index

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