Consumer behavior : building marketing strategy /

Mothersbaugh, David L.

Consumer behavior : building marketing strategy / David Mothersbaugh, Susan Bardi Kleiser, Delbert Hawkins. - Fifteenth Edition. - New York, NY : McGraw Hill LLC, [2024] - xix, 824 pages : color illustrations ; 26 cm

Includes index

9781266114762 (paperback)


Consumer behavior--United States. Market surveys--United States. Consumer behavior--United States--Case studies.

HF5415.33.U6

658.8342 MOT 2024