Consumer behavior : (Record no. 21136)

000 -LEADER
fixed length control field 00783nam a22002057a 4500
001 - CONTROL NUMBER
control field 21136
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006005255.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231020b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781266114762 (paperback)
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.33.U6
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 MOT 2024
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mothersbaugh, David L.
9 (RLIN) 23367
245 ## - TITLE STATEMENT
Title Consumer behavior :
Remainder of title building marketing strategy /
Statement of responsibility, etc. David Mothersbaugh, Susan Bardi Kleiser, Delbert Hawkins.
250 ## - EDITION STATEMENT
Edition statement Fifteenth Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, NY :
Name of publisher, distributor, etc. McGraw Hill LLC,
Date of publication, distribution, etc. [2024]
300 ## - PHYSICAL DESCRIPTION
Extent xix, 824 pages :
Other physical details color illustrations ;
Dimensions 26 cm
500 ## - GENERAL NOTE
General note Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior--United States. Market surveys--United States. Consumer behavior--United States--Case studies.
9 (RLIN) 11240
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Nilai University Library Nilai University Library General stacks 10/20/2023 130.50   658.8342 MOT 2024 1000024341 10/20/2023 140.50 10/20/2023 Open Shelf Books