We first : how brands and consumers use social media to build a better world / Simon Mainwaring.
By: Mainwaring, Simon.
Material type: BookPublisher: New York : Palgrave Macmillan, c2011Description: vi, 250 p. ; 25 cm.ISBN: 9780230110267.Subject(s): Branding (Marketing) | Social media -- Economic aspects | Capitalism | Social responsibility of businessDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Open Shelf Books | Nilai University Library | 658.8 MAI 2011 (Browse shelf) | Available | 22204 |
Total holds: 0
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