Mainwaring, Simon, 1967-
We first : how brands and consumers use social media to build a better world / Simon Mainwaring. - New York : Palgrave Macmillan, c2011. - vi, 250 p. ; 25 cm.
9780230110267
Branding (Marketing)
Social media --Economic aspects.
Capitalism.
Social responsibility of business.
658.8 / MAI 2011
We first : how brands and consumers use social media to build a better world / Simon Mainwaring. - New York : Palgrave Macmillan, c2011. - vi, 250 p. ; 25 cm.
9780230110267
Branding (Marketing)
Social media --Economic aspects.
Capitalism.
Social responsibility of business.
658.8 / MAI 2011