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81.
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MARKETING : A MANAGERIAL APPROACH
by CUNNIGHAM, WILLIAM H./CUNNINGHAM, ISABELLA C. / SWIFT, CHRISTOPHER M. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: SOUTH-WESTERN PUB. Availability: Items available for loan: Nilai University Library [Call number: 658.8 CUN] (1).
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82.
|
BUSINESS MARKETING : A MANAGERIAL APPROACH -6E
by HAAS, ROBERT W. Edition: 6EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: SOUTH-WESTERN PUB. Availability: Items available for loan: Nilai University Library [Call number: 658.8 HAA] (1).
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83.
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INTERNATIONAL MARKETING : ANALYSIS AND STRATEGY -3E
by ONKVISIT,SAK / SHAW, JOHN J. Edition: 3EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: LONDON:PRENTICE-HALL, C1997 Availability: Items available for loan: Nilai University Library [Call number: 658.8 ONK] (1).
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84.
|
Principles of services marketing / Adrian Palmer .- 3rd ed.
by Palmer, Adrian. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : McGraw-Hill, 2001 London : McGraw-Hill, 2001 Availability: Items available for loan: Nilai University Library (1).
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85.
|
Principles of services marketing / Adrian Palmer .- 3rd ed.
by Palmer, Adrian. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : McGraw-Hill, 2001 London : McGraw-Hill, 2001 Availability: Items available for loan: Nilai University Library (1).
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86.
|
Services marketing : people, technology, strategy / Christopher Lovelock.
by Lovelock, Christopher. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Sanddle River, NJ : Prentice Hall, c2001 Upper Sanddle River, NJ : Prentice Hall, c2001 Availability: Items available for loan: Nilai University Library (1).
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87.
|
Competitive marketing strategy
by Czepiel, John A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Prentice Hall Availability: Items available for loan: Nilai University Library [Call number: 658.802 CZE] (1).
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88.
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Instructor's manual : services marketing / Christopher H. Lovelock .- 3rd ed.
by Lovelock, Christopher H. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddler River, NJ : Prentice Hall, c1996 Availability: Items available for loan: Nilai University Library [Call number: 658.8 LOV] (1).
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89.
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Management controls in marketing [by] R. M. S. Wilson.
by Wilson, R. M. S. (Richard Malcolm Sano). Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London, published on behalf of the Institute of Marketing [by] Heinemann [1973] Availability: Items available for loan: Nilai University Library [Call number: 658.8 WIL] (1).
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90.
|
RETHINKING BUSINESS TO BUSINESS MARKETING
by SHERLOCK, PAUL. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: FREE PRESS Availability: Items available for loan: Nilai University Library [Call number: 658.802 SHE] (1).
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91.
|
Marketing planning & strategy-6E / Subhash C. Jain.
by Jain, Subhash C. Edition: 6EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, OH : South-Western College Pub.,1999 Availability: Items available for loan: Nilai University Library [Call number: 658.802 JAI] (1).
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92.
|
Marketing planning & strategy-6E / Subhash C. Jain.
by Jain, Subhash C. Edition: 6EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, OH : South-Western College Pub.,1999 Availability: Items available for loan: Nilai University Library [Call number: 658.802 JAI] (1).
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93.
|
MANAGING SERVICES MARKETING TEXT AND READINGS -3E
by BATESON,JOHN E.G. Edition: 3EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: DRYDEN Availability: Items available for loan: Nilai University Library [Call number: 658.8 BAT] (1).
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94.
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Principles of services marketing / Adrian Palmer
by Palmer, Adrian. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : McGraw-Hill, c1998. London ; New York : McGraw-Hill, c1998. Availability: Items available for loan: Nilai University Library (1).
|
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95.
|
Principles of services marketing / Adrian Palmer
by Palmer, Adrian. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : McGraw-Hill, c1998. London ; New York : McGraw-Hill, c1998. Availability: Items available for loan: Nilai University Library (1).
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96.
|
International marketing cases / Subhash C. Jain.
by Jain, Subhash C. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia : South-Western, c2001 Australia : South-Western, c2001 Availability: Items available for loan: Nilai University Library (1).
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97.
|
Winning marketing strategies / Barry Feig.
by Feig, Barry. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Paramus, NJ : Prentice Hall, c1999. Availability: Items available for loan: Nilai University Library [Call number: 658.802 FEI] (1).
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98.
|
Marketing management and strategy.- 2nd ed./ Peter Doyle
by Doyle , Peter. Edition: 2eMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow,England :Prentice Hall, 2001 Availability: Items available for loan: Nilai University Library [Call number: 658.8 DOY] (1).
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99.
|
International marketing cases / Subhash C. Jain.
by Jain, Subhash C. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia : South-Western, c2001 Australia : South-Western, c2001 Availability: Items available for loan: Nilai University Library (1).
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100.
|
Global marketing management / Warren J. Keegan.- 7th ed.
by Keegan, Warren J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002. Availability: Items available for loan: Nilai University Library [Call number: 658.848 KEE] (1).
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