|
|
21.
|
The new positioning / Jack Trout
by Trout, Jack. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: McGraw Hil Availability: Items available for loan: Nilai University Library [Call number: 659.111 TRO] (1).
|
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22.
|
ADVERTISING - 5E
by JEFKINS,FRANK. Edition: 5EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: MADE SIMPLE BOOKS Availability: Items available for loan: Nilai University Library [Call number: 659.1 JEF] (1).
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|
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23.
|
Copywriting for the electronic media : a practical guide / Milan D. Meeske, Norris R.C
by Meeske, Milan D. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: WADSWORTH PUB. Availability: Items available for loan: Nilai University Library [Call number: 659.14 MEE] (1).
|
|
|
24.
|
Copywriting for the electronic media : a practical guide / Milan D. Meeske, Norris R.C
by Meeske, Milan D. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: WADSWORTH PUB. Availability: Items available for loan: Nilai University Library [Call number: 659.14 MEE] (1).
|
|
|
25.
|
Copywriting for the electronic media : a practical guide / Milan D. Meeske, Norris R.C
by Meeske, Milan D. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: WADSWORTH PUB. Availability: Items available for loan: Nilai University Library [Call number: 659.14 MEE] (1).
|
|
|
26.
|
ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPESCTIVE-4E
by BELCH, GEORGE E. / BELCH, MICHAEL A. Edition: 4EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: MCGRAW-HILL, c1998 Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (1).
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|
|
27.
|
Advertising : planning implementation, and control -4e
by Nylen, David W. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: South-Western Pub. Availability: Items available for loan: Nilai University Library [Call number: 659.111 NYL] (1).
|
|
|
28.
|
Advertising : planning implementation, and control -4e
by Nylen, David W. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: South-Western Pub. Availability: Items available for loan: Nilai University Library [Call number: 659.111 NYL] (1).
|
|
|
29.
|
Advertising : planning implementation, and control -4e
by Nylen, David W. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: South-Western Pub. Availability: Items available for loan: Nilai University Library [Call number: 659.111 NYL] (1).
|
|
|
30.
|
Advertising : planning implementation, and control -4e
by Nylen, David W. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: South-Western Pub. Availability: Items available for loan: Nilai University Library [Call number: 659.111 NYL] (1).
|
|
|
31.
|
KLEPPNER'S ADVERTISING PROCEDURE - 12E
by RUSSELL,J. THOMAS / LANE, W. RONALD. Edition: 12EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: PRENTICE HALL Availability: Items available for loan: Nilai University Library [Call number: 659.1 RUS] (1).
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|
|
32.
|
Promotional strategy : managing the marketing communications process, 8th ed. / James F Engel
by Engel, James. Edition: 8EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago ; Irwin, c1994 Availability: Items available for loan: Nilai University Library [Call number: 658.82 ENG] (1).
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|
|
33.
|
Marketing on the internet / Jill H. Ellsworth, Matthew V. Ellsworth
by Ellsworth, Jill H. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : John Wiley, 1997 New York : John Wiley, 1997 Availability: Items available for loan: Nilai University Library (1).
|
|
|
34.
|
FCB-Ulka brand building advertising : concepts and cases / M.G. Paramewaran.
by Parameswaran, M. G. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill Pub. Co., c2001. New Delhi : Tata McGraw-Hill Pub. Co., c2001. Availability: Items available for loan: Nilai University Library (1).
|
|
|
35.
|
Advertising / Roderick White
by White, Roderick. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : McGraw-Hill, c2000 London : McGraw-Hill, c2000 Availability: Items available for loan: Nilai University Library (1).
|
|
|
36.
|
Creating stores on the web / Joe Cataudella, Ben Sawyer, Dave Greely.
by Cataudella, Joe. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Berkeley, CA : Peachpit Press, c1998. Berkeley, CA : Peachpit Press, c1998. Availability: Items available for loan: Nilai University Library (1).
|
|
|
37.
|
Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
by Pelsmacker, Patrick de. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, Essex, England ; New York : FT/Prentice Hall, 2004 Availability: Items available for loan: Nilai University Library [Call number: 658.802 PEL] (1).
|
|
|
38.
|
The advertising handbook / Sean Brierley.- 2nd ed.
by Brierley, Sean. Edition: 2eMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2002. Availability: Items available for loan: Nilai University Library [Call number: 659.1 BRI] (1).
|
|
|
39.
|
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.
by Wells, William. Edition: 6eMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : Pearson Education, 2003 Availability: Items available for loan: Nilai University Library [Call number: 659.1 WEL] (1).
|
|
|
40.
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th. ed.
by Belch, George E. (George Eugene). Edition: 6eMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, 2004. Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (1).
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