Services marketing : people, technology, strategy / Christopher Lovelock.
Material type:
TextPublication details: Upper Sanddle River, NJ : Prentice Hall, c2001Edition: 4th edDescription: xviii, 717 p. : ill. ; 24 cmISBN: - 0130289094
- 658.8 LOV 2001
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Nilai University Library General stacks | 658.8 LOV 2001 (Browse shelf(Opens below)) | Available | 10398 |
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| 658.8 KOT 2024 Principles of marketing / | 658.8 KOT 2024 Principles of marketing / | 658.8 LAM 2010 Essentials of marketing / | 658.8 LOV 2001 Services marketing : people, technology, strategy / | 658.8 MAR Marketing principles and best practices / K. Douglass Hoffman ... [et al.]. | 658.8 MAR 2005 Marketing principles and best practices / K. Douglass Hoffman ... [et al.]. | 658.8 MAR 2012 Marketing management : an Asian perspective / |
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