Services marketing : people, technology, strategy /
Lovelock, Cristopher.
Services marketing : people, technology, strategy / Christopher Lovelock. - 4th ed. - Prentice Hall, Upper Sanddle River, NJ : c2001 - xviii, 717 p. : ill. ; 24 cm.
0130289094
Marketing--Management.
Service industries--Marketing.
658.8 / LOV 2001
Services marketing : people, technology, strategy / Christopher Lovelock. - 4th ed. - Prentice Hall, Upper Sanddle River, NJ : c2001 - xviii, 717 p. : ill. ; 24 cm.
0130289094
Marketing--Management.
Service industries--Marketing.
658.8 / LOV 2001