Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1998. London : Prentice-Hall International, c1998Edition: 8th edDescription: xii, 723 p. : ill. (some col.), maps ; 28 cmISBN: - 0136493025
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Nilai University Library | Available | 8779 |
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