Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
Kerin, Roger A.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 8th ed. - London : Prentice-Hall International, c1998 Upper Saddle River, N.J. : Prentice Hall, c1998. - xii, 723 p. : ill. (some col.), maps ; 28 cm.
0136493025
Marketing--Decision making--Case studies.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 8th ed. - London : Prentice-Hall International, c1998 Upper Saddle River, N.J. : Prentice Hall, c1998. - xii, 723 p. : ill. (some col.), maps ; 28 cm.
0136493025
Marketing--Decision making--Case studies.