Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. (Record no. 6553)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00581nam a2200157Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6553 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20261006003942.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120911s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0136493025 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 9 (RLIN) | 2796 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Upper Saddle River, N.J. : Prentice Hall, c1998. |
| Place of publication, distribution, etc. | London : Prentice-Hall International, c1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 723 p. : ill. (some col.), maps ; 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing--Decision making--Case studies. |
| 9 (RLIN) | 7568 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nilai University Library | Nilai University Library | 09/11/2012 | 8779 | 09/11/2012 | 09/11/2012 | Open Shelf Books |