Sponsorship in marketing : effective partnerships in sports, arts and events / T. Bettina Cornwell.
By: Cornwell, T. Bettina.
Material type:
BookPublisher: New York City : Routledge, 2020Edition: 2nd Edition.Description: xiii, 260 pages ; 23 cm.ISBN: 9780367343446 (paperback).Subject(s): Corporate sponsorship | Special events--Marketing | Sports sponsorship | Performing arts sponsorshipDDC classification: 659.285
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Nilai University Library General Stacks | 659.285 COR 2020 (Browse shelf) | Available | 1000024458 |
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| 659.1 CLO 2016 Integrated advertising, promotion, and marketing communications / | 659.1 YES Advertising / | 659.1 YES Advertising / | 659.285 COR 2020 Sponsorship in marketing : | 659 PRE 2012 Event marketing : | 660.28449 FER 2012 |aFermentation microbiology and biotechnology /|ceditors, E.M.T. El-Mansi ... [et al.]. | 660.6 GLI 2017 Molecular biotechnology : |
Revised edition of the author's Sponsorship in marketing, 2014.
Includes bibliographical references and index.
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