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Fundamentals of marketing / Paul Baines, Chris Fill, Sara Rosengren and Paolo Antonetti.

By: Baines, Paul.
Contributor(s): Fill, Chris | Rosengren | Antonetti.
Material type: materialTypeLabelBookPublisher: Oxford : Oxford University Press, c[2017]Description: xxiv, 376 pages : color illustrations ; 25 cm.ISBN: 9780198748571 (pbk.).Subject(s): MarketingDDC classification: 658.8
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General Stacks 		658.8 BAI 2017 (Browse shelf) Available 1000023657
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658.8 ARM 2017 Marketing : 658.8 ARM 2023 Marketing : 658.8 ARM 2023 Marketing : 658.8 BAI 2017 Fundamentals of marketing / 658.8 CRA 2009 Strategic marketing / 658.8 ELL 2018 Marketing / 658.8 FER 2011 Marketing management strategies /

Includes bibliographical references and index.

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