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Fundamentals of marketing / (Record no. 41319)

000 -LEADER
fixed length control field nam a22 7a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180612b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780198748571 (pbk.)
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number B16 2017
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number BAI 2017
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Baines, Paul.
245 ## - TITLE STATEMENT
Title Fundamentals of marketing /
Statement of responsibility, etc Paul Baines, Chris Fill, Sara Rosengren and Paolo Antonetti.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc c[2017].
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 376 pages :
Other physical details color illustrations ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Fill, Chris.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rosengren
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Antonetti.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
          Nilai University Library Nilai University Library General Stacks 2018-06-12 132.50 658.8 BAI 2017 1000023657 2018-06-12 142.50 2018-06-12 Open Shelf Books