Baines, Paul.
Fundamentals of marketing / Paul Baines, Chris Fill, Sara Rosengren and Paolo Antonetti. - Oxford : Oxford University Press, c[2017]. - xxiv, 376 pages : color illustrations ; 25 cm.
Includes bibliographical references and index.
9780198748571 (pbk.)
Marketing.
HF5415 / B16 2017
658.8 / BAI 2017
Fundamentals of marketing / Paul Baines, Chris Fill, Sara Rosengren and Paolo Antonetti. - Oxford : Oxford University Press, c[2017]. - xxiv, 376 pages : color illustrations ; 25 cm.
Includes bibliographical references and index.
9780198748571 (pbk.)
Marketing.
HF5415 / B16 2017
658.8 / BAI 2017