Consumer behaviour : implications for marketing strategy / Pascale Quester .. [et al.].
Contributor(s): Quester, Pascale G.(Pascale Genevieve) | Pettigrew, Simone.
Material type:
BookPublisher: North Ryde, N.S.W. : McGraw-Hill Education (Australia), c2014Edition: 7th ed.Description: xxxi, 586 p. : ill. ; 28 cm.ISBN: 9781743076811.Subject(s): Consumer behavior -- Case studies. -- Australia | Market surveys -- Australia | Consumer behavior -- AustraliaDDC classification: 658.83420994
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Nilai University Library | 658.83420994 CON 2014 (Browse shelf) | Available | 1000022524 | ||
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Nilai University Library | 658.83420994 CON 2014 (Browse shelf) | Available | 1000022525 |
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| 658.83420994 CON 2011 Consumer behaviour : | 658.83420994 CON 2011 Consumer behaviour : | 658.83420994 CON 2011 Consumer behaviour : | 658.83420994 CON 2014 Consumer behaviour : | 658.83420994 CON 2014 Consumer behaviour : | 658.83420994 NEA Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins.- 2nd ed. | 658.8343 HAG THE POWER OF INDUSTRIALTHE POWER OF INDUSTRIAL BRANDS : AN EFFECTIVE ROUTE TO COMPETITIVE ADVANTAGE |
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