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Consumer behaviour : implications for marketing strategy / Pascale Quester .. [et al.]. - 7th ed. - North Ryde, N.S.W. : McGraw-Hill Education (Australia), c2014. - xxxi, 586 p. : ill. ; 28 cm.

ISBN: 9781743076811

Subjects--Topical Terms:
Consumer behavior--Australia--Case studies.
Market surveys--Australia.
Consumer behavior--Australia.

Dewey Class. No.: 658.83420994 / CON 2014

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