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International marketing / Pervez N. Ghauri, Philip Cateora.

By: Ghauri, Pervez N, 1948.
Contributor(s): Cateora, Philip.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill Education, c2014Edition: 4th ed.Description: xxvii, 635 pages : illustrations (chiefly color) ; 26 cm.ISBN: 9780077148157 (pbk.); 0077148150 (pbk.).Subject(s): Export marketing | International business enterprisesDDC classification: 658.84
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