Ghauri, Pervez N., 1948
International marketing / Pervez N. Ghauri, Philip Cateora. - 4th ed. - New York : McGraw-Hill Education, c2014. - xxvii, 635 pages : illustrations (chiefly color) ; 26 cm.
9780077148157 (pbk.) 0077148150 (pbk.)
Export marketing.
International business enterprises.
658.84 / GHA 2014
International marketing / Pervez N. Ghauri, Philip Cateora. - 4th ed. - New York : McGraw-Hill Education, c2014. - xxvii, 635 pages : illustrations (chiefly color) ; 26 cm.
9780077148157 (pbk.) 0077148150 (pbk.)
Export marketing.
International business enterprises.
658.84 / GHA 2014